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Purity Ring
Shrines - 4AD
FILTER Grade: 84%

By Kendah El-Ali on July 30, 2012


Purity Ring

From Braids to Grimes, Canada seems to be cranking out new age-y, would-be-creepy electronic music at a rate that nearly makes it all seem….well, quite frankly, normal. And this Halifax–Montreal duo is no exception. Carried on a dark undertow, the real power of Purity Ring’s sound is Megan James’ saccharine voice. The juxtaposition of an earnest attempt at a spook with what otherwise sounds like super-weird children’s songs is at least genuinely interesting, falling short of fear-inspiring, if that’s what they were after.


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