POP ETC - ROUGH TRADE
FILTER Grade: 76%
By Alejandro Rubio on June 14, 2012
POP ETC, formerly known as The Morning Benders (or, if you will, R&B heartbreakers, formerly known as indie rockers), reveal a surprising shift in musical direction on their new-self-titled third release. Although the band’s new name and album cover suggest that POP ETC is pulling its new sound from every corner of pop music, the genre that comes through the clearest is definitely R&B (some production was handled by Kanye and Lil’ Wayne contributor Andrew Dawson, and Danger Mouse). The album borrows from almost every phase of modern R&B, from the Puff Daddy “tell your friends, to get with my friends” spoken-word breakdown on “Yoyo” to the T-Pain Auto-Tuned vocals on almost every track. The only problem is that many of those stylings have already been put to death, so hearing them again can be a little annoying. Let’s just hope that POP ETC doesn’t have any holographic plans for their upcoming tour.